Personal one-to-one business coaching for small business owners with big ideas... success guaranteed.

Dear ambitious business owner

If you are frustrated with your business and its lack of profits...  if you are determined to find a better way of working... and if you want help and guidance to make the changes...  then you and I have a lot to talk about.

I don’t believe profit is a happy coincidence – profit comes from doing the right things in the right way at the right time.

It sounds easy but it isn’t when you are so close to your own business ...perhaps thinking about it for 12 hours a day... and particularly if you are feeling frustrated and stressed.

You can miss opportunities... sometimes big opportunities... and that traps you into more frustration and stress.

Which Of These Eight Improvement Areas Can Give Your Business A Big Boost In Profits?

From nearly thirty years of business experience, I know there are eight areas where profit can be improved quickly and easily when you know the "tricks of the trade" provided the opportunities already exist in your business.

The eight areas of hidden profit I can help you with and the symptoms that indicate you may have hidden profit opportunities are...

1. Responding faster and more effectively to performance issues by having a better understanding of how your business generates profit and cash.
   
   Symptoms include not knowing how you are performing, finding it difficult to make decisions and not being sure how to focus your time for maximum profit.
   
   
2. Mastering your own "inner game of business" so you are clear about what you want (and what you don't want), how you will get it and how you can spend your time, energy and attention on what you...and only you...can do!
   
   Symptoms include losing the passion for your business you had when you first started, being unsure where your business is heading, continually fire-fighting problems and not getting enough done.
   
   
3. Finding your unique market space where you can stand out from your competitors ...like a lighthouse amongst the rocks.
   
   Symptoms include customers giving you little loyalty as they switch to lower priced competitors and you finding it difficult to explain what's special about your business to your customers, to your staff...and to yourself.
   
   
4. Attracting more qualified leads to your business through your existing marketing...by making your advertisements, sales letters and website appeal to the right kind of customers...those who want and appreciate what you offer.
   
   Symptoms include not enough customers and leads, frustration with your marketing which seems to cost more than it earns and uncertainty about what to next...you know you have to do marketing...but it only seems to be making things worse.
   
   
5. Converting more of your prospects into paying customers...by finding out what they really want, need and are prepared to pay for.
   
   Symptoms include a long selling cycle, prospective customers taking your knowledge and disappearing to buy from your competitors... and generally feeling uncomfortable when you are in selling situations.
   
   
6. Boosting ongoing customer profits...by increasing the amount customers spend, how often they buy and how long they stay as customers.
   
   Symptoms include low profitability and high stress levels because you are making business much harder than it needs to be by continually having to chase business from new customers.
   
   
7. Energising your team of employees...so they give more care and attention to your customers and have more loyalty to your business.
   
   Symptoms include little trust of your employees, little sign of them accepting responsibility for doing good work and a feeling that sometimes... you'd be better off and life would be easier if you didn't have any staff.
   
   
8. Systemising your business...so it works like a well-oiled machine and delivers consistent results for your customers and even works smoothly while you are not there.
   
   Symptoms include frustration that things aren't done right... or if they are right one day, they are not the next, that you feel you must be at work all the time... and that the idea of holidays causes more stress than the holiday relieves.
   

Any of these individually can bump up your profit by 10 to 50 per cent depending on how well you are currently performing. Together they form the platform for you to double, maybe even triple your business profits.

Which of these eight areas does your business need action...perhaps urgent action?

And are you ready to commit to making the changes you need to find the extra profit you want?

Let Me Introduce Myself

My name is Paul Simister BA FCA MBA CGMC

The alphabet soup at the end means:

• Bachelor of Arts (2:1 Honours in Economics & Accounting),
  
  
• Fellow of The Institute of Chartered Accountants in England & Wales,
  
  
• Master of Business Administration (with Distinction) from the world renowned Manchester Business School and
  
  
• Certified Guerrilla Marketing Coach (if you are not familiar with the name, Guerrilla Marketing is the world's biggest and best known brand for small business marketing advice with 20 million books sold around the world.)

I am the author of the very popular Business Coaching blog, read by thousands of people each week who want to make more money in their businesses.

This is me with my beautiful Italian spinone Gina.

As a chartered accountant who provides financial advice in my personal coaching, my business is regulated by the Institute of Chartered Accountants in England and Wales. You can have confidence in my high professional standards and integrity.

I am a business coach and an expert in finance, strategy and marketing. It's a combination I call Profit Coaching.

This rare combination of finance and marketing skills gives me special insights into how any business can make more profit and generate more cash flow.

A Few Nice Things Clients Have Said About Me

I have been providing independent consultancy and management coaching since 1995 and here are a few things people have said.

"... I wish I'd met him years ago...if you feel like I did, that there is hidden potential in your business, I suggest you try a new approach and give him a call." Beverley Ward, Managing Director, Hazard Safety Products Ltd, Birmingham

"By bringing some really original thinking Paul has opened my eyes to new opportunities and even greater potential than I had imagined." Jiles Halling, Managing Director, Champagne Discovery, Cheshire

 "Paul provides a wide range of professional services that we could not afford with our own staff. The quality of his work and support we receive is excellent." John Jukes, Group Finance Director, Orbis PLC, Uxbridge

There are more client comments further down the page.

I have a lot more to share with you.

I know this is a long web-page but when you first think about coaching, it can feel difficult to pin down just what you get, how much it costs and what you have to do. I want you to feel confident to make the first contact.

The Major Benefits Of My Business Development Coaching

Business coaching can create quick results when it is extremely focused on improving particular tactics with big potential and over the longer term, the benefits compound.

I use telephone coaching because it takes away the geographic restrictions and saves you money and time. I'm based in Birmingham and I've had clients in London, East Anglia, Yorkshire, the North West as well as clients based in the Midlands.

I used to believe face-to-face coaching was essential but I found out I was wrong when I worked with a coach in the United States.

The particular benefits you can expect from having me as your personal business coach are:

1. The number one result is more profit.
   
   While money is obviously nice in itself, the big benefits are the relief from the stress of money worries and the freedom to choose how you want to live your life.
   
   Extra money creates extra options and solutions…a huge relief if you have been suffering from the stresses caused by a shortage of money.
   
   
2. You gain greater control over your business.
   
   This increases your independence because you have the secure knowledge that the business is running smoothly, even while you are not there.
   
   
3. Your passion for your business is re-ignited as you rediscover your compelling vision, direction and passion for helping your customers to solve their problems... rather than having to spend so much time trying to make your business better.
   
   
4. You stop wasting so much time, money and effort on marketing that doesn't work...with the right marketing system, you create a permanent flow of leads... and you know what to do if you need to "turn up the gas".
   
   
5. You develop the skills needed to continue to grow your business into the future. You'll be kicking yourself that you didn't find out these ideas and techniques years ago.
   
   
6. You have more confidence in your abilities to manage your business...you will start your business day excited by the opportunities ahead... and end it happy with what you've achieved.

If that sounds exciting...decide to take action today...and arrange your free test drive coaching session. It starts with my Business Assessment.



How You Can Benefit Most From My Business Coaching

Everyone is different and responds to coaching in different ways. That's why chemistry between the coach and client is so important.

You will benefit most from my business coaching if:

• You need or want to make a bigger profit; and
  
  
• Your business is based in the UK; and
  
  
• Your business is small... from solo professionals to businesses with 20 to 30 employees;
   
• You are the business owner or if you have partners, you are the main commercial decision maker;
  
  
• You provide a good quality product or service (if necessary fix this first before spending money on a business or marketing coach, consultant or adviser); and
  
  
• You have already have some happy customers; and
  
  
• You are prepared to try new ideas, in low cost, low risk tests. Then when you see the ideas work, you will be eager to roll them out throughout your business; and
  
  
• You will take action and make things happen.
  

Other business coaches may be happy to take your money while they chat to you each week about your problems and issues. I expect you to make tangible progress.

Unlike most coaches, I guarantee the results of my business coaching but making it work depends on you taking action.

My Commitment To You

If we can both see the profit potential in your business and agree to work together then I am committed to your success and will:

• Challenge your thinking about your business and the trade, ask tough questions and urge you to deal with issues you have been putting off.
  
  
• Require you to set goals so we know what we are aiming for and to measure progress.
  
  
• Hold you accountable for implementing agreed actions.
  
  
• Encourage you, support you, acknowledge and celebrate your achievements.
  

While I will question any resistance or reluctance to change, I respect your judgement and decisions. It is your business and the rewards of success are yours.

It is these accountability and support factors which make business coaching such a great way to move your business forward and why its success rate is so much better than traditional training.

My Business Coaching Approach

My business coaching is based around the Eight Pillars of Business Prosperity to help you to move from where you are to where you want to be.

These Eight Pillars are shown below - please click on the links for more specific details of what is included in the coaching program.

1. How to measure and manage your business performance (see Pillar 1).
   
   
2. How you win your inner game and translate your vision into the actions which delivers your vision (see Pillar 2).
   
   
3. How to create a unique position in your market (see Pillar 3).
   
   
4. How to attract more customer leads (see Pillar 4).
   
   
5. How to convert leads into paying customers (see Pillar 5).
   
   
6. How to make more money from your customers (see Pillar 6).
   
   
7. How to manage your team of employees more effectively (see Pillar 7).
   
   
8. How to systemise your business so it works well even when you are not there (see Pillar 8).
   

To put the coaching system into perspective, Pillar 1 shows you where you are and how to monitor your progress going forward so you can keep adapting and improving.

Pillar 2 is all about what you want in the future – both personally and for your business and then translates your vision and goals into what you need to be doing on a daily, weekly, monthly basis.

Pillars 3 to 6 concentrate on your external activities and how you attract, convert and keep more customers.

Finally Pillars 7 and 8 focus internally on what you need to do with your staff and systems for the business to deliver what you want.

My Business Coaching Offer

Each Pillar is a separate series of modules and each Pillar represents about a month's worth of business coaching.

If that sounds vague, think in terms of four 60 minute telephone coaching sessions – but we'll do more if necessary – combined with unlimited email support and ten minute telephone top-ups to provide additional help and support when you need it.

My commitment is to your success and when you become a client, I'm not going to let clock-watching get in the way.

Individual Pillars can be taken on a pick and mix basis for £795 plus VAT per PIllar if you believe you don't need to improve in some of the areas or if you want to make a gradual commitment to my business coaching.

This means we can focus on your most important priorities without being stuck in a "we'll get there in month 6" style coaching program while still having the benefits of working within a structured coaching and business development system.

The full Eight Pillar Business Coaching program is available for £4,995 plus VAT paid in three instalments - £1,500 plus VAT at the start, £1,500 plus VAT before Pillar 3 is started and £1,995 plus VAT before Pillar 5 is started.

This is a saving of £1,365 or 21.4% compared to buying the Eight Pillars individually.

All My Coaching Is Guaranteed

Many coaches think I am crazy but I back up everything I do with a 100% money back guarantee.

If you are not satisfied with my advice and coaching and you don't believe that you will have a return of at least 500% of what you have paid me, I will refund your fees. No quibbles.

Let's just put that in simple terms so there are no misunderstandings.

For every £1 you give me, I'll show you how to make an extra £5 of profit and if you don't think I have, I will give you your money back.

See my 500% Return On Investment Guarantee

February 2010 Special Offer

I am offering two FREE coaching sessions for business owners who will benefit from my coaching approach.

This is a great chance for you to experience business coaching for yourself...and in particular a chance to experience my own style of coaching and is linked to a campaign to raise money for charity.

For more details and conditions please see - Free Business Coaching



My Business Coaching Isn't Suitable For Everybody

Because my coaching is guaranteed to help my clients to achieve the results they want, I have to be selective about who I work with.

I need to believe that there is a strong connection between us and you are committed to improving your business.

It sounds crazy to talk about any business owner who is not committed to making more money but all experienced business coaches will tell you, there are people who do...and people who talk about doing.

If you are looking for a "touchy feely" life coaching style or a strong focus on employee issues, I'm not the right business coach for you but if you want to make more money then you are in the right place and you should think carefully about the next step.

I work better with established businesses than start-ups who haven't yet tested their market and who don't appreciate the harsh realities of business.

My coaching requires you to take purposeful action although it doesn't mean working longer hours since I will be encouraging you to stop doing stuff that doesn't work.

If you are not ready to change what you do and to take on new ideas, we are not going to work well together. In fact you are probably not ready for any business coach and you would be better saving your money.

I have a straight talking, results focused, no-nonsense approach which will encourage you to think in new ways and to take action. My clients tell me that the coaching sessions are interesting, fun and thought-provoking.

The best way for us to find out how we will work together, is to give it a try.

That's why I offer the free coaching session as it shows both of us how they other works and responds.


More Nice Things People Have Said About What I Do

These testimonials have been posted on an independent website, the Business Coaching Directory. You know “Your Profit Coach” is a trading name for me Paul Simister and my company, Planning & Control Solutions Ltd

You can read more in What People Say

What To Do Now – How To Receive A Free 30 Minute Coaching Session

If you are an action taker committed to success, want to try new ideas and make more money, the next stage is to complete my Business Assessment Form.



When you complete the Business Assessment Form, you'll find it gives you a chance to think about your business in a new, refreshing way and it is a valuable exercise in its own right.

The purpose is to tell me about your business, what you are doing and what you want to change as well as helping to clarify in your own mind what you want to change.

It takes about 10 to 30 minutes to complete, depending on how much detail you give.

Send the confidential questionnaire back to me.

I've been spending an average of 60 minutes on each one I get back including looking at your website and other research. If I think I can help, I will offer you a free, no obligation 30 minute telephone coaching session so you can experience for yourself what it is like to be coached by me.

I know you don't want to fill in a form. I wouldn't either unless there was a very good reason.

So here's my problem.

I can't help you with vague problems and frustrations and abstract desires. We need something specific to focus on and that's what my Business Assessment Form does.

I also believe that if you come to me looking for solutions, I owe it to you to give my best during the 30 minute free coaching session.

Let me be clear, if I believe I can help you and we get on well, I want you as a client. To give you my best means preparation and the chance to think about your issues rather than trying to give you a good enough answer on the spur of the moment.

The sooner you start, the sooner you will see the benefits of business coaching for yourself.



If you just need a few minutes to ask me a couple of questions before you will commit the time to fill in the form, call me on 0121 554 4057 and leave a message if necessary. Please tell me your telephone number slowly and then repeat it because my answerphone has a nasty habit of deleting some messages as they are played.

Want To Think It Over? - Sign Up To Receive My Free Business Building Reports

If you are not yet ready to start business coaching ... or even to have a free trial... I recommend you sign up to my newsletter.

You will receive two free reports to help you to make more money - "Marketing Secrets For Small Business" and "How To Win Profitable Business Away From Competitors". You will also receive lessons in how to apply my Eight Pillars of Business Prosperity approach.



I look forward to hearing from you

Paul Simister BA FCA MBA CGMC

PS - Don't miss this opportunity to get your free 30 minute free coaching session. Your success is determined by the decisions you make and the actions you take.