I help small business owners to increase their profit by differentiating their businesses so that they have an edge or advantage over competitors.

I've prepared special pages depending on whether you own:

• A business start-up;
• A young business less than 12 months old; or
• An established business
  

so that I can focus on the issues most relevant to you and how I can help you, as your business coach, to become more successful.

Alternatively you may prefer to read my general introduction first and then follow the links to the more specific pages later.

I'll start by asking you a key question.

What Do You Say When You Are Asked...


It's a simple question but the answer is fundamental to your success, whether you are the owner of a business start-up, a young business or an established business.

If you say something that makes your prospective customer think “That sounds just like your competitors” and your business struggles to attract prospective leads or convert them into customers, then I have some exciting news.

I help small businesses in the UK to profit by differentiating themselves so that they stand out in a crowded marketplace by communicating and delivering unique customer experiences.

You can think of me as a business coach, a strategy coach or a differentiation coach. The name isn't important. It's what I can do for you and your business that matters.

One of the hardest tasks for marketing is to get attention.

The simple fact is...

To get noticed, you have to be different so you stand out from your competitors.

Even if you were just skimming over my words, you just read that last sentence because it is different.

7 Indicators That Suggest You Need To Strengthen Your Differentiation

1. You're not getting the leads you want - people don't notice you or connect with what you do and can't see how you are special.
    
   
2. You're not converting as many leads into sales as you used to - either you are contacted by people who are outside your target market because it's not clear what you stand for or your prospects have a strong preference for another supplier when they learn what you and your competitors each offers.
    
   
3. Your customers wants and needs are changing but you're not sure how to adapt.
    
   
4. A new competitor has entered your market or an existing competitor is suddenly transformed and is taking business away from you.
    
   
5. You've lost your focus on what customers really want because you've tried to grow by adding bits onto your business without a clear strategic vision.
    
   
6. Your key staff members are leaving to join competitors with better prospects.
    
   
7. Your profits aren't what you want them to be.
   

I want to tell you much more about how my business coaching can help you to increase your profits by developing a competitive edge.

I've written special pages depending on what stage of development you are in with your business - start up, recently started or established because the services you need are likely to be very different.

First...

Who Am I?

I'm Paul Simister and I've been an independent business coach, consultant and adviser since 1995 based in Birmingham in the West Midlands.

I'm a Chartered Accountant, I have an MBA with Distinction from the Manchester Business School and I am a Certified Guerrilla Marketing Coach.

At the moment I believe I am the only business coach in the UK who specialises in helping small businesses to differentiate themselves from their competition.

All my business coaching comes with a 500% return on investment guarantee.

You can learn more about me and my story.

What My Business Coaching Can Do For You

Rather than talk in general, I'd like to focus on your specific situation since the coaching a new entrepreneur just starting a business is very different from that for an experienced business owner whose business has been very successful but has now hit a problem.

To learn more about my business coaching, please click on one of these links below

You are thinking about starting a business – You want a business coach to help you to start-up successfully

Your business is less than 12 months old - You want a business coach to help your business to grow

Your business is established – You want a business coach to help you to become more profitable

Nice Things Clients Have Said About Me

Here are some of the nice things clients have said.

"... I wish I'd met him years ago...if you feel like I did, that there is hidden potential in your business, I suggest you try a new approach and give him a call." Beverley Ward, Managing Director, Hazard Safety Products Ltd, Birmingham

"By bringing some really original thinking Paul has opened my eyes to new opportunities and even greater potential than I had imagined." Jiles Halling, Managing Director, Champagne Discovery, Cheshire

"Paul provides a wide range of professional services that we could not afford with our own staff. The quality of his work and support we receive is excellent." John Jukes, Group Finance Director, Orbis PLC, Uxbridge 

"Paul is knowledgeable and insightful and clearly cares a great deal about what he does. He has moments of brilliance on my behalf too!!!!" Lynda Nicholson, Owner St Louis SEO Services