Free Marketing Secrets for Small Businesses

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Two Hours FREE Business Coaching

Special Offer for UK small business owners (up to about 25 employees)  - two free business coaching sessions focused on your biggest problem area to help you to increase your profits. Click the link below for more details.

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FREE Business Reports

Free reports to help you to improve your business.

I have a nice selection of reports to help you to improve your business.

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Discover the “marketing secrets for small businesses” and “how to win profitable business away from competitors
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Business Coaching

Increase profit while spending less time working in your business
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Marketing Coaching

Attract new customers and make extra sales to existing customers
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Business Development

Recommended business development programs from other business experts.

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Pillar 3 Your Strategic Market Position

Willie Sutton is a famous American bank robber and he was asked "Why do you rob banks?

His answer was simple.

"Because that's where the money is."

And that's why Pillar 3 of the Eight Pillars Of Business Prosperity, Your Strategic Marketing Position is so important.

The more you position you business "where the money is", the easier it is for you to make profits.

Sounds simple but it is a mistake made by many business owners who make things difficult for themselves by selling the same things as their competitors in the same way...but want to do it a little bit better or at a little bit lower prices.

In Pillar 3, the modules are:
  • The external environment and how to spot trends and changes early so you can take maximum advantage.

  • The attractiveness of your industry/market

  • Finding your space between what customers want and what your competitors offer

  • How to build unique customer value

  • How to create your USP (unique selling proposition) and irresistible offers
This module on finding your special place in the market underpins the success of applying your marketing and selling tactics.

You can buy Pillar 3 Your Strategic Market Positioning as a standalone coaching program for £795 plus VAT and you will receive:
  • Four 50 to 60 minute coaching calls - more if needed
  • Unlimited email support to help you to implement
  • 10 minute top-up coaching calls when needed between the main coaching calls
  • And it comes with my 500% guarantee - you will earn five times my fee or you can ask for your money back...and I'll pay it with no quibbles.
If my Pillar 5 Lead Conversion coaching program sounds what you need to win more customers, please email me at paul@plancs.co.uk for a copy of my Business Assessment Form.

When you send it back completed, I'll give you a 30 minute free coaching call when I will show you how valuable ity can be to work with me.