Former US military intelligence office Mark Joyner came out of the army and created an incredible career first as a top Internet marketer and then as a best selling author of marketing and self help books.
Mark Joyner was so successful with his Internet businesses that he became known as the Godfather of Internet marketer and he invented and developed many of the techniques you see in Internet sites today.
The great thing about Mark is that not only does he deliver great content, he likes to give away so of his best ideas completely free.
Here is my current list of Mark Joyner / Simpleology products I recommend. I have become a big fan and have bought just about everything he sells. I just need to make the time to go through it all and use it more extensively in my business.
The Irresistible Offer by Mark Joyner
One of the most successful marketing books in recent years which has been on the best seller lists for three years.
The Irresistible Offer - this excellent book is now available free
For more proof that this is a must read book, take a look at the Amazon.com reviews for The Irresistible Offer - 64 Five Star reviews so far.
The Great Formula by Mark Joyner
The Great Formula is the follow up which was another best seller. I don't think it is as good as The Irresistible Offer but the core concept that you will make your profit through repeat business is essential to understand.
It may seem obvious but too many small businesses I see spend far more time chasing new customers than developing their business through the existing customer relationships.
The Great Formula - now free
Again check out the Amazon.com reviews of The Great Formula - 27 Five Star reviews so far
Integration Marketing by Mark Joyner
"The Irresistible Offer" and the "The Great Formula" were very successful published books before Mark Joyner decided to give them away as free downloadable pdfs but with his Integration Marketing book he has gone one better.
Instead of giving it away free years or months after publication, it is available nearly a year before publication.
So what is Integration Marketing?
- Internal integration marketing is adding the opportunity for up-sells and cross-sells in your transaction points and traffic points. Yes McDonald's asking "Do you want fries with that?" is a cross sell and "Do you want to supersize it?" is an up-sell.
- External integration marketing is working with joint venture partners to increase the products and services you can profit from and to promote your products to other people's customers.
Mark Joyner explains the process in the videos on the site and after an incentivised "tell a friend" offer, you will meet an up-sell for the Integration Marketing Starter Kit at a one time offer price.
The book tells you what to do. The Starter Kit shows you how to do it and gives you Mark Joyner's own templates for the different options. You have probably met sleazy Internet marketers who make you a one time offer which when you decline it, they repeat at even lower prices. Mark Joyner doesn't work like that.
My view is that it is better to take up the offer and if you don't get value claim under the guarantee - you can see my review of the Integration Marketing Starter Kit.
Simpleology 101 Time Management Course
"Simpleology: The Simple Science of Getting What You Want" was another best selling book but this time Mark Joyner turned his attention to personal effectiveness and how many things stop us from getting what we want.
Mark's view is that we allow ourselves to be manipulated and run faulty mental programs that reduce our effectiveness and ability to work towards chosen goals.
I thought the book was overly complicated (Simpleology review on my blog) but I do recommend the free Simpleology 101 course to help you to master the use of your time.
Simpleology 101 - free multimedia course
The website undersells the course but I recommend that you give it a try. It makes very effective use of multi-media teaching methods and you may find the Simpleology time management software very helpful to organise your time and keep you focused.