Mitch Axelrod is an American sales trainer and business growth expert who has just celebrated 30 years of self employment.
Mitch trains relationship selling based techniques and avoids the tactics which have given salespeople a bad reputation.
His ideas are ideal for any reluctant sales person. You know you have to sell but you won't use the traditional had sell methods.
I liked his New Game of Selling so much when I reviewed it for my Business Coaching blog that I bought the coaching rights and it now forms the basis of my Sales Coaching.