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Jay Conrad Levinson
Father of Guerrilla Marketing
My first memory of contact with the work and thoughts of Jay Conrad Levinson and the concepts of Guerrilla Marketing came from the massive imprint on one simple short sentence made on my brain.
"Marketing for people with big dreams but small wallets"
WOW. That describes so many small businesses and if it describes you, then I strongly recommend that you carry on reading..
What is Guerrilla Marketing?
Guerrilla Marketing is full of great ideas and proven concepts and techniques for people who don't have big marketing budgets and who can't afford to commit and waste vast amounts of money to promoting their products, services and business.
The Foundations of Guerrilla Marketing
The foundations of Guerrilla Marketing are based on a few simple concepts:
- It is specifically geared for the small business.
- It should be based on human psychology instead of experience, judgment, and guesswork.
- Instead of money, the main investments of a guerrilla marketer should be time, energy, and imagination.
- The best way to measure the success of your marketing is the amount of profits, not sales.
- Focus should be on creating new relationships and strengthening existing relationships.
- Look for ways to cooperate with other businesses to make you both better and stronger rather than finding news ways to fight your competition.
- Use a combination of marketing methods to attract prospects, convert them into customers and encourage repeat orders.
- Use technology to put the power behind your marketing.
Certified Guerrilla Marketing Coach
I am so impressed with the ideas behind Guerrilla Marketing that I am studying to be a Certified Guerrilla Marketing Coach and hope to be qualified by the end of 2007.
Update 2 January 2008 - I have done the final exam and case study, feedback has been very positive but I am still waiting for final confirmation that I have passed and taht i can market myself as a Certified Guerrilla Marketing Coach.
If you are interested in training to be a Guerrilla Marketing Coach, then the program is excellent and I have been recording my experiences on the Business Coaching Blog.
My journey to be a Guerrilla Marketing Coach starts at the beginning and moves through week by week to give you an inside look of the program.
If you just want to jump to the Guerrilla Marketing Coach Certification Program to enrol then follow this link.
The 6 Week Guerrilla Marketing Jumpstart Program With Step-by Step Audio Coaching included!
Let me introduce you to The Guerrilla Marketing Toolkit - everything you need to jump start your business.
Just click on the picture and learn how the Guerrilla Marketing Toolkit with its combination of workbook, audio recordings and six audio coaching sessions can jumpstart your business to higher levels of sales and profits in just six weeks.
The Guerrilla Marketing Toolkit is created by Jay Conrad Levinson and Mitch Meyerson, the creator of the Certified Guerrilla Marketing Coach course that I have enrolled on.
"As far as I am concerned the Guerrilla Marketing Toolkit is one of the best things to happen to Guerrilla Marketing ... follow these steps and you will achieve your dreams"
Jay Conrad Levinson
Why Not Join The Guerrilla Marketing Association?
What is the Guerrilla Marketing Association?
It is the Guerrilla Marketing support service designed to help you apply the Guerrilla Marketing ideas and learn more from weekly audio teleclasses with Jay Conrad Levinson himself (which you can download later if more convenient). The aim as always - to help you to increase your profits using marketing techniques that don't cost a fortune.
Just click on this link.
You will be taken to a webpage that explains the benefits of joining the Guerrilla Marketing Association. Best of all you get to try it for free for 30 days.
Jay Conrad Levinson and Guerrilla Marketing are featured regularly on my Business Coaching Blog and you can find the following pages devoted to Guerrilla Marketing issues:
Jay Conrad Levinson & Guerrilla Marketing
Guerrilla Marketing Association
Guerrilla Marketing Coach
Jay Conrad Levinson has also written a stack of books which you can buy from Amazon and for your convenience I list a few below:
Guerrilla Marketing
This is where it all started in 1983 (although the fourth edition is bang up to date as it was published in May 2007).
Very highly recommended - see my 5 star review of Guerrilla Marketing Book Review.
Guerrilla Marketing For Free
Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits.
Guerrilla Marketing In 30 Days
Get 30 action plans to implement the Guerrilla Marketing techniques quickly. Aftera ll, the faster and teh more effectively you implement, the quicker you get to see the benefits.
Guerrilla Marketing Attack
New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business.
There are many more but I still believe that the best ontroduction to Guerrilla Marketing is the Guerrilla Marketing Toolkit while the best ongoing and up-to-date information comes from joining the Guerrilla Marketing Association.
Of course when I have become a Certified Guerrilla Marketing Coach I will be able to work with you on a one-to-one basis and help you focus these concepts on improving your business.
Last updated 2008-01-02
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