Over
15 million copies of Guerrilla Marketing books have been sold worldwide
and many universities offer Guerrilla Marketing courses. Its success
has made Guerrilla Marketing the best known marketing brand in history.
It
all started in 1983 when Jay Conrad Levinson realised that all the
marketing advice and books available were targeted at big businesses
with massive marketing budgets.
These big companies could afford to say "half my advertising doesn't work but I don't know which half" and laugh about it.
When
your marketing budget measured in millions it might not matter which
half works but I know that it does matter to a small business. A small
business can't afford to waste thousand of pounds on marketing that
produces little or no result.
I know that and you know that.
Over
the last twenty five years Jay Conrad Levinson and the Guerrilla
Marketing Coaches have delivered the benefits to small businesses that
have made Guerrilla Marketing THE trusted brand for small businesses to
look out for when they want or need marketing advice.
Guerrilla Marketing Is For Businesses On A Shoestring Budget
I
was drawn to Guerrilla Marketing when I heard Jay Conrad Levinson say
that "Guerrilla Marketing is for people with big dreams but tiny
wallets."
That phrase really hit home for me and I hope it will for you.
There are no silver bullets or magic wands.
Guerrilla
Marketing uses time, energy, imagination and knowledge instead of money
and makes sure that all your marketing supports your key message in a
consistent way.