|
Sales & Marketing Advice
Search the Business Advice Search Engine - powered by Google.
The following reports are available in Adobe pdf format and can be downloaded by right clicking and selecting "Save Target As.. " or by emailing and requesting a copy.
If you send an email request, please tell us your name, position, company, telephone number and the name of the report (up to three) that you would like sent to you. We promise that we won't pester you but we would like confirmation that you have received the reports and feedback is always useful when you have read them.
If you have been identified to us as a major competitor of a client, we will apologise because we won't be able to send you any restricted reports that you may have requested. As part of our commitment to clients, we won't work with their major competitors and we don't think it would be fair for us to send out reports that we believe are extremely good.
Please see the important notice on the main Library page. There is no substitute for professional advice.
Search the Business Advice Search Engine - powered by Google
101 WAYS TO PROMOTE YOUR BUSINESS
This publication is dedicated to your business. It provides 101 ways in which you can promote your business. These are tried and tested methods - they all work but not necessarily all at once or for everyone
Email me at paul@plancs.co.uk for a free copy.
DELIVERING GOOD WITH THE GOODS: CAUSE-RELATED MARKETING
CRM is no longer a trend but a fund-raising staple that will likely continue to flourish with possible new variations. This Information Publication aims to help you establish the right scheme for your organisation, although professional help will be required.
Email me at paul@plancs.co.uk for a free copy.
GAINING COMPETITIVE ADVANTAGE THROUGH YOUR MARKETING AUDIT
This publication will show you the value that a marketing audit can bring, often bringing a fresh and objective mind to situations and problems all too familiar to an organisation's own marketing personnel, an essential tool in the growth of any business.
Email me at paul@plancs.co.uk for a free copy.
APPOINTING A DESIGN CONSULTANT
This Information Publication aims to help you in choosing and appointing designers. It suggests ways in which the relationship between you and the designer can be optimised to ensure the best results from the relationship.
Email me at paul@plancs.co.uk for a free copy.
APPOINTING AN ADVERTISING AGENCY
This Information Publication aims to help you in choosing and appointing an advertising agency. It suggests ways in which the relationship between you and the agency can be optimised to ensure the best results from the relationship.
Email me at paul@plancs.co.uk for a free copy.
CUSTOMER ADVISORY BOARDS - "ONLY BY REALLY UNDERSTANDING YOUR CUSTOMERS WILL YOU EXCEED SURVIVING AND MOVE TO THRIVING"
How do you find out what your customers really want? This information publication details the nature of the Customer Advisory Board and how it can benefit your business.
Email me at paul@plancs.co.uk for a free copy.
PUBLIC RELATIONS
Do you want to increase your customers' awareness of your company and the exciting things you can do but don't want to pay a fortune in advertising costs? Then you must be interested in public relations.
Email me at paul@plancs.co.uk for a free copy.
This is chapter 5 of Denzil Lee's book "The New Marketing, Sales & Customer Care Manual".
7 COMMON MISTAKES THAT BUSINESSES MAKE WITH THEIR MARKETING MATERIALS AND HOW TO CORRECT THEM
Francis Miller demonstrates the common mistakes that reduce the effectiveness of your promotional literature. Read the article and check your own materials.
WEBSITE DESIGN FOR PERFORMANCE
So your business has a website but it doesn't deliver many sales prospects. Read Truly Ace's guide to improving the ratings in search engines. I've already taken the actions outlined in the article.
SEARCH ENGINE OPTIMISATION
Irina Ponomareva of Spider Friendly has given us permission to feature the following articles on search engine optimisation. These are practical tips for improving the effectiveness of your website to appear with good rankings in the search engines while at the same time appealing to prospective customers.
A Few Secrets of Effective SEO
A Few Secrets of SEO Copywriting
SEO and Usability
SEO and Copywriting
PRICING. HOW TO PRICE WHAT YOU SELL
The golden rule in business is Pricing. It can be make or break to a business, the difference between no customers or no profits. This guide will demonstrate the need to getting your prices right and what to do if they are not.
Restricted access - please email paul@plancs.co.uk for a free copy. Name, position and company are required.
SIMPLE SALES METHODS THAT WORK
This Information Publication details simple but effective marketing methods that can often be forgotten in the day and age of high expenses marketing campaigns.
Restricted access - please email paul@plancs.co.uk
If you like our library then you will be pleased to hear that there will be many more articles on here soon.
If you are a budding author and you'd like to learn more about writing articles and e-books and who you can profit from the, then check out Wes Blaylock's Viral Marketing Magic - Generate Stampedes of Traffic from your own Free and Paid E-books!
IF YOU CAN'T FIND WHAT YOU ARE LOOKING FOR
First we apologise that we have raised your expectations and then disappointed. We hate it when that happens.
Your options are to:
- Come back again in a few weeks or months time. New articles are being regularly added.
- Consider taking professional advice. Books and articles are good but they can’t tailor the advice to your exact situation.
- Let us know what subjects are missing and we will try to find experts to write an article. Email us at paul@plancs.co.uk and we will do our best to bring you the article you are looking for.
Search the Business Advice Search Engine - powered by Google.
Last updated 2007-10-10
|
