We would like to thank Robert Warlow of Small Business Success for giving us permission to publish his articles and help sheets on our website.

This time we haven't arranged the articles in different categories as they are shorter than the Bizezia reports and you might find a nice surprise in an area that you weren't specifically looking at.

Please see the important notice on the main Library page. There is no substitute for professional advice.

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“WHY WE FEAR TO SELL ... AND HOW YOU CAN OVERCOME IT" (PART I)

The fear of selling is something which most first time business owners suffer from. In this article we look at exactly why we have this fear of selling.



“WHY WE FEAR TO SELL ... AND HOW YOU CAN OVERCOME IT" (PART II)

In this article we look at how you can address your fear of selling head-on; what you can do to face your fears and banish them for life!




“MANAGE EXPECTATIONS … MANAGE PROFITS!"

Do you know what your customers are expecting of you? If not, how can you find out? In this article we look at customer expectations and how it’s important for you and your business to know what they are.




“HOW TO WRITE A ‘KILLER’ BUSINESS PLAN”

Writing a Business Plan can be a daunting task. However, committing time to writing an effective Plan can help improve your chances of success. In this article I give you some tips on how to write a ‘killer’ Business Plan!





“7 WAYS OF GETTING YOUR CUSTOMERS TO SAY ‘WOW’!”

How can you get your customers all pumped up and ready to do business with you again? In this article I share some tips on exactly how you can get a ‘Wow!” response and show how it can positively impact your bottom line.




“LOYALTY - THE KEY TO BUSINESS SUCCESS”

Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers. But how can you turn a satisfied customer into a loyal one?




“NEGOTIATING - THE MYTHS AND REALITIES”

There are a lot of myths surrounding negotiating which don’t help if you are faced with handling such a session for the first time. But as with any myth, there is usually a very different reality.




“THE HIDDEN POWER OF NETWORKING”

We all make use of traditional forms of getting new business in – advertising, direct mail, brochures etc but networking is one form of marketing which, has been under-utilised. Until now that is.




“SQUEEZING OUT THE PROFIT!”

What if I could show you a better and more effective way of marketing your business? In this article I am gong to share with you some key strategies to get more business and ultimately increase your profits.




“WHY DO YOUR CUSTOMERS COMPLAIN?” (Part I)

Having an effective complaint handling process is important but that is the equivalent of closing the stable door after the horse has bolted – it’s too late, your customer has already suffered.




“WHY DO YOUR CUSTOMERS COMPLAIN?” (Part II)

In this second article on customer complaints, we look at the human side of complaints – what actions your staff take that can lead to a customer picking up the phone or putting pen to paper!




“WHY BEING PUSHY WON'T GET YOU SALES”

Too many business owners, when presenting their sales pitch don’t think about whether their style could be perceived as ‘pushy’, and don’t realise what they could be losing.




“INCREASE YOUR PROFIT BY KNOWING WHY YOUR CUSTOMER'S BUY”

Understanding your motivation and that of your customer’s will help increase sales and profits! In this article we examine what motivates people to buy and how you can apply this knowledge to help make your business more successful.




“DON'T FORGET THE HUMBLE LETTER”

With some careful thought, a well-crafted letter can provide comfort to a complaining customer and enhance your reputation as a customer-focused business. In this article I am going to share some tips on how to write a great letter.




“HOW TO KEEP YOUR CUSTOMERS FOR LIFE”

Being is business isn’t just about getting a customer, selling him something and moving onto the next one. It’s all about making sure that your customers keep coming back to you … and spend more money!





“WATCH THEIR LANGUAGE (BODY, I MEAN!)”

Wouldn’t it great to get inside your customer's mind and know what they are thinking? This is where having an understanding of body language can help give you the edge when negotiating.




“BE AN OPTIMISTIC ENTREPRENEUR”

Any seasoned businessman will tell a fresh-faced entrepreneur that he has to have optimism … bucket fulls of it! A pessimistic entrepreneur just doesn’t ring true somehow.




“HOW TO GET YOUR FIRST CUSTOMER”

Starting a new business is always tough. It all looked so easy when you were planning, but now this is real and doesn’t seem as effortless as you thought. What practical steps can you take to ensure your business gets off to a flying start?





"10 COMMON MISTAKES START UP BUSINESSES MAKE"

Unfortunately very few start up businesses make it beyond their 3rd year. Failure is usually down to a number of clearly identifiable mistakes, which if small business owners are aware of, can increase their chances of survival.

Here are the top 10 common mistakes which small businesses tend to make.





“7 TIPS FOR A SUCCESSFUL SMALL BUSINESS”

Getting a small business off the ground is challenging to say the least. Here are some tips which will prepare the ground for running a successful small business.




"HOW TO BOOST YOUR SALES IN 4 EASY STEPS!"

To some people, selling just comes easily; it happens naturally. They get out there and within a few hours they have a full order book. How do they do it? The key to successful selling is finding a formula or framework that works, practicing it and sticking with it.




"THE SECRETS OF GETTING A SMALL BUSINESS LOAN FINALLY REVEALED!"

Rob Warlow (of Small Business Success) lets you into the mind of your bank manager. Rob should know because he was a bank manager for many years.

A small price is charged for this guide but it is 246 pages long and packed with information.







MORE ARTICLES TO FOLLOW.

Once again we would like to thank Robert Warlow of Small Business Success for giving us permission to publish his articles and help sheets.

Small Business Success is for small business owners who are looking for a regular flow of ideas and tips to help them be more successful. Visit their web site to find out how you can subscribe to their free weekly newsletter."

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